Demand-Side Climate Action Gains Support

This topic centers on research comparing demand-side and supply-side climate mitigation strategies across buildings, transport, and industry.

The main finding is that measures that reduce energy and material use can improve quality of life at least as much as technology-centered approaches, while also being viewed more favorably when their wider benefits are explained. The evidence points to a policy and communication argument for giving demand-side action more weight in climate portfolios.