State Privacy Lawsuits Against Digital Platforms

State attorneys general have pursued legal action over alleged consumer-data practices by digital platforms, including Netflix and Temu.

Claims described in these cases concern tracking viewing behavior, device and location data, handling children’s profiles, and sharing information with advertisers, data brokers, or ad-tech companies. Officials have invoked state privacy and consumer-protection laws and sought remedies such as penalties, injunctions, or changes to platform practices. These cases raise recurring questions about meaningful consent, transparent data use, and how existing laws apply to digital services; allegations in a lawsuit are not findings of wrongdoing.