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Last Update: 10/12/2026 at 5:33 PM EST
Direct-to-Consumer Telehealth Privacy
Coverage from Goodwin, Benesch Law, and others
Direct-to-consumer telehealth services can collect highly sensitive information about people seeking prescriptions, counseling, and other care.
FTC cases involving Hims & Hers, BetterHelp, and GoodRx have raised allegations about sharing health information with advertising platforms such as Meta and Google, and about whether consumers were adequately informed or gave permission. Because HIPAA does not cover every consumer-facing service, FTC authority and state privacy laws—including protections adopted in California, Connecticut, and Maryland—form part of the regulatory landscape. The subject centers on how to protect health data as telehealth services use online platforms and advertising technologies.
Looking Back
65 Day Timeline
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History
10/09/2026
The allegations are now described as including customer-list uploads and a mismatch between privacy assurances and data-sharing practices; Hims & Hers disputes them. This adds specificity but does not change the case’s status.
All Articles16 articles
Important
In July 2026, the FTC, Utah, and California sued Hims & Hers over alleged disclosure of health-related tracking data to advertising companies in the United States.
9/25/2026 • Regulation, Law & Enforcement • General
In 2026, regulators and private plaintiffs challenged Hims & Hers, UCHealth and Amazon in U.S. proceedings over tracking technologies allegedly sharing sensitive health-related data.
8/31/2026 • Regulation, Law & Enforcement • General
Federal regulators, researchers, and privacy authorities have identified health-app disclosures and data-broker sales that can expose Americans to advertising and medical scams.
8/11/2026 • Personal Data & Identity • General
The FTC, Utah, and California sued Hims & Hers on July 29 in the United States over alleged health-data sharing with advertisers.
7/31/2026 • Regulation, Law & Enforcement • General
The FTC, California, and Utah sued Hims and Hers Health this week over alleged health-data sharing and deceptive privacy practices in the United States.
7/31/2026 • Regulation, Law & Enforcement • General
The FTC, Utah, and California filed an action against Hims & Hers in July 2026, alleging the platform disclosed sensitive health-related tracking data to advertising companies.
10/1/2026 • Regulation, Law & Enforcement • General
The FTC sued Hims & Hers in California over alleged health-data sharing through advertising trackers and deceptive privacy, billing and cancellation practices.
7/30/2026 • Regulation, Law & Enforcement • General
The FTC sued Hims & Hers in the United States recently, alleging unauthorized health-data disclosure and recurring prescription subscriptions with inadequate customer consent.
9/21/2026 • Personal Data & Identity • General
The Federal Trade Commission sued Hims & Hers in the United States in the 2020s, alleging health-data disclosures, recurring billing, and inadequate physician consultations.
9/19/2026 • Personal Data & Identity • General
The FTC, Utah, and California sued Hims & Hers in the Northern District of California on July 29, 2026, alleging unauthorized health-data disclosures and deceptive subscription practices.
7/29/2026 • Regulation, Law & Enforcement • General
The FTC, California, and Utah sued Hims & Hers in the United States over alleged disclosure of sensitive telehealth information to advertising platforms.
7/29/2026 • Regulation, Law & Enforcement • General
On July 29, 2026, the FTC, California, and Utah sued Hims & Hers Health in the Northern District of California over alleged deceptive subscriptions, cancellation barriers, and undisclosed health-data sharing.
8/24/2026 • Regulation, Law & Enforcement • General
Interesting
The Federal Trade Commission is suing Hims & Hers in the United States over alleged health-data sharing, subscription practices and inadequate telehealth consultations.
9/19/2026 • Personal Data & Identity • General
In the United States, the FTC and researchers are highlighting telehealth companies' health-data sharing and consultation practices amid limited federal privacy coverage.
9/24/2026 • Personal Data & Identity • General
The FTC is suing Hims & Hers in the United States over alleged health-data disclosure, recurring subscriptions, and insufficient telehealth consultations.
9/19/2026 • Corporate Data Practices & Accountability • General
The FTC sued Hims & Hers in Washington over alleged health-data sharing, difficult-to-cancel subscriptions and inadequate physician consultations at the telehealth company.
9/19/2026 • Corporate Data Practices & Accountability • General