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Last Update: 09/22/2026 at 11:34 PM EST

Health Data Meets Ad Tracking

Coverage from WUSF, Benesch Law, and others

Health Data Meets Ad Tracking topic image

The Federal Trade Commission, California, and Utah sued Hims & Hers over allegations that the telehealth company shared sensitive health information with advertising platforms through tracking pixels, customer-list uploads, and related technologies.

The complaint also challenges subscription billing, refill disclosures, and cancellation practices. The case highlights expanding scrutiny of digital-health companies' advertising and consumer-data practices, including potential liability outside traditional HIPAA enforcement.

Looking Back
34 Day Timeline
Jul 29Aug 5Aug 19Aug 26Sep 9Sep 16
History
09/01/2026

The story broadens from a single Hims & Hers enforcement case into a wider examination of digital-health data practices, including related litigation beyond traditional HIPAA enforcement.

All Articles8 articles
Important8 articles · CI Score 60 and above
WUSF / Matthew Perrone
Telehealth Companies Face Scrutiny Over Exposed Health Data
The FTC sued Hims & Hers in the United States recently, alleging unauthorized health-data disclosure and recurring prescription subscriptions with inadequate customer consent.
9/21/2026 • Personal Data & Identity • General
Benesch Law / Ryan T. Sulkin, Lauri A. Cooper, Kathrin "Kat" Zaki
Digital Health Privacy Enforcement Targets Tracking And Data Sharing
In 2026, regulators and private plaintiffs challenged Hims & Hers, UCHealth and Amazon in U.S. proceedings over tracking technologies allegedly sharing sensitive health-related data.
8/31/2026 • Regulation, Law & Enforcement • General
Technadu / Lore Apostol
FTC Sues Hims & Hers Over Alleged Health Data Sharing
The FTC, Utah, and California sued Hims & Hers on July 29 in the United States over alleged health-data sharing with advertisers.
7/31/2026 • Regulation, Law & Enforcement • General
IAPP / Cobun Zweifel-Keegan
FTC Sues Hims Over Health Data Shared Through Ad Trackers
The FTC, California, and Utah sued Hims and Hers Health this week over alleged health-data sharing and deceptive privacy practices in the United States.
7/31/2026 • Regulation, Law & Enforcement • General
TechCrunch / Zack Whittaker
FTC Sues Hims & Hers Over Sharing Patients' Health Data
The FTC sued Hims & Hers in California over alleged health-data sharing through advertising trackers and deceptive privacy, billing and cancellation practices.
7/30/2026 • Regulation, Law & Enforcement • General
Federal Trade Commission
FTC Sues Hims & Hers Over Health Data Sharing And Billing
The FTC, Utah, and California sued Hims & Hers in the Northern District of California on July 29, 2026, alleging unauthorized health-data disclosures and deceptive subscription practices.
7/29/2026 • Regulation, Law & Enforcement • General
The Record / Suzanne Smalley
FTC Alleges Hims & Hers Shared Patients’ Health Data
The FTC, California, and Utah sued Hims & Hers in the United States over alleged disclosure of sensitive telehealth information to advertising platforms.
7/29/2026 • Regulation, Law & Enforcement • General
McDermott
FTC Sues Hims Over Subscriptions And Health-Data Sharing
On July 29, 2026, the FTC, California, and Utah sued Hims & Hers Health in the Northern District of California over alleged deceptive subscriptions, cancellation barriers, and undisclosed health-data sharing.
8/24/2026 • Regulation, Law & Enforcement • General