FTC Tightens Location Data Sales
Coverage from ComplianceHub, Fox Rothschild, and others

The FTC has moved to block Kochava and its subsidiary from selling or sharing precise location data without affirmative express consent.
The action centers on data that can reveal visits to sensitive places such as health clinics, houses of worship, and shelters, and it reflects a broader push to impose stricter limits on location data brokers. The settlement also adds operational controls for consent verification, deletion, retention, and reporting, while California's Delete Act adds parallel pressure on the industry.
The update clarifies that the FTC matter remains a proposed enforcement order and adds that the underlying case began in 2022. It also places Kochava within a broader pattern of FTC actions against commercial location-data brokers.
