Telehealth Data Privacy
Coverage from Goodwin, Mondaq, and others

Direct-to-consumer telehealth services can collect sensitive information about users’ health, treatment interests, and activity, while many are not covered by HIPAA in the same way as traditional healthcare providers.
Federal Trade Commission cases involving Hims & Hers, BetterHelp, and GoodRx have raised allegations about sharing health-related data with advertising platforms such as Meta and Google. Tracking pixels and related tools can make information revealing even when identifiers are hashed or activity appears generic. The subject also includes the role of consumer consent, FTC enforcement, and state privacy protections in addressing this regulatory gap.
