California Tightens Privacy Opt-Out Rules

California privacy regulators and courts are increasing scrutiny of how businesses collect, share, and track consumer data, particularly when opt-out mechanisms are difficult to use or require unnecessary information.

The California Privacy Protection Agency’s $1.1 million PlayOn Sports settlement highlights heightened concern over student and family data on school-event platforms, while related enforcement against Ford and emerging adtech litigation extend the focus across industries. New CCPA/CPRA audit and risk-assessment requirements are also moving privacy controls toward formal executive and board oversight.