Texas Targets Platforms Over Data Harvesting
Coverage from The Record, CNET, and others

Texas Attorney General Ken Paxton is pursuing privacy and deceptive-practices cases against Netflix and Temu, alleging that the companies harvest consumer data through tracking, app functionality, and misleading user practices.
The Netflix case emphasizes viewing behavior, children's profiles, device information, location data, and alleged sharing with advertising and data-broker networks; the Temu case focuses on access to device data and alleged deceptive marketing. The cases illustrate Texas's broader use of state consumer-protection law to challenge data-collection practices, though the allegations remain contested and the litigation has not been resolved.
The update mainly sharpens the framing of the Netflix case by adding more explicit allegations about ad-related monetization and specific recipients of user data, while keeping the underlying Texas enforcement story intact. It also clarifies that Texas is using the same consumer-protection strategy across two distinct cases.
The story has broadened from a Netflix-only privacy case to a wider Texas enforcement effort that now also includes Temu, shifting the emphasis from one platform’s data practices to a broader challenge to deceptive consumer-data collection. The current version also adds specific third-party and executive references that sharpen the alleged ad-tech and data-sharing narrative.
